Vizualization Taxonomy

Ben Baumer

Borrowing heavily from Nathan Yau

Elements of data graphics

  • Visual cues
    • position, length, area, etc.
  • Coordinate system
    • how are the data points organized?
  • Scale
    • how does distance translate into meaning?
  • Context
    • in relation to what?
  • Faceting / small multiples

Big idea

Mapping variables to visual cues

Do’s and don’ts

  • Do: mind the perceptual heirarchy

    • Don’t use color when length will suffice
    • Don’t use pie charts!
  • Don’t use redundant mappings unless you have a reason

  • Do use context!

  • Do match data dimensions to visual dimensions

    • Don’t map area to a 1D quantity

Read more about this!

Tufte’s mantra